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June 7, 2012 11:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DH4LZ4KT6X0/
Hark Strikes A Deal With Universal To Bring Your Favorite Movie Sound Bites Online
Hark, the online repository for audio clips, is getting more studio content Thursday, with a deal that will bring sound bites from Universal's film library online. Hark will get access to about 100 Universal films, which it will cut up into bite-sized audio clips and add to its sound bite library. That will include memorable one-liners from movies like Animal House, The Blues Brothers, and The Breakfast Club -- satisfying the desires of all of us who still like to quote stuff from the 70's.So why would a studio agree to let Hark distribute its sound clips? For one thing, those clips are usually out there already in some way, shape, or form. But they're usually not accessible in a clean, well-lit place. And they're usually not being monetized. Hark allows studios to control some of the presentation for how those clips appear, and also to sell ads against them.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DH4LZ4KT6X0/
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