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June 7, 2012 11:27 pm GMT

Brands Start Automating Social Media Responses On Facebook And Twitter

human-vs-robot-09 (1)Bots in Facebook? Robots in Twitter? Pinterest Run by HAL 9000? Its all very possible.Thats right, surprisingly. in the next phase of the social web, brands are applying analysis and digital intelligence to better reach us. Heres how its gonna go down....Companies are struggling to keep up with social media conversations, the growth in this channel has exploded, and will soon automate their responses, for better or for worse. Expect industries that have intense customer support woes like airlines like United Airlines and telecommunications like Comcast to be overwhelmed with angry customers spilling to social media sites to complain and demand fixes, and consumer companies like Coke, Pepsi, hospitality like Hyatt and Retailers like Best Buy to want to reach out and entice potential customers.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dVSdjAuIFyI/

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