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June 6, 2012 03:17 pm GMT
Pepsi's celebrity-infused Live for Now global ad campaign, which launched May 7, will get digital boost this summer from media conglomerate .Viacom's Twitter accounts for MTV, VH1, CMT and Comedy Central will aid in the campaign's mission of "inviting and inspiring" people to live in the moment -- and sharing those moments on social networks with relevant hashtags. The summer partnership runs until September and builds on Pepsi's existing Live for Now hub, Pepsi Pulse, a social media-driven interactive dashboard that curates trending pop culture and entertainment news. Pepsi Pulse, which lives at Pepsi.com, also offers original content, such as deals and challenges, a…
Original Link: http://feeds.mashable.com/~r/Mashable/~3/Ut8Ue-PFyhk/
Viacom to Give Pepsi a Digital Boost With #LiveForNow Campaign [EXCLUSIVE]
Pepsi's celebrity-infused Live for Now global ad campaign, which launched May 7, will get digital boost this summer from media conglomerate .Viacom's Twitter accounts for MTV, VH1, CMT and Comedy Central will aid in the campaign's mission of "inviting and inspiring" people to live in the moment -- and sharing those moments on social networks with relevant hashtags. The summer partnership runs until September and builds on Pepsi's existing Live for Now hub, Pepsi Pulse, a social media-driven interactive dashboard that curates trending pop culture and entertainment news. Pepsi Pulse, which lives at Pepsi.com, also offers original content, such as deals and challenges, a… Original Link: http://feeds.mashable.com/~r/Mashable/~3/Ut8Ue-PFyhk/
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