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June 6, 2012 07:20 pm GMT
Editors Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster on his Startup Advice blog: Both Sides of the TableThe media industry has operated for the past 100 years by large operators who have a stronghold on the industry through high costs of production (think studios, book publishers or record labels) and the high costs of distribution (broadcast TV, cable, satellite, radio, record stores). We all saw what happened when ProTools made music production cheap and Napster made distribution nearly free. And we've all witnessed the YouTube phenomenon, which now has more than 800 million unique visitors per month who consumed more than 1 trillion online videos last year (140 for every person on the planet).What's next? I believe we're not in a race to the bottom. I believe we're in a race to the middle. It's a place I call "Torso TV." Read on to learn more ...
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UscAanrKnMI/
The Power of Torso TV (Why Media is Racing to the Middle)
Editors Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster on his Startup Advice blog: Both Sides of the TableThe media industry has operated for the past 100 years by large operators who have a stronghold on the industry through high costs of production (think studios, book publishers or record labels) and the high costs of distribution (broadcast TV, cable, satellite, radio, record stores). We all saw what happened when ProTools made music production cheap and Napster made distribution nearly free. And we've all witnessed the YouTube phenomenon, which now has more than 800 million unique visitors per month who consumed more than 1 trillion online videos last year (140 for every person on the planet).What's next? I believe we're not in a race to the bottom. I believe we're in a race to the middle. It's a place I call "Torso TV." Read on to learn more ...Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UscAanrKnMI/
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