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June 6, 2012 01:16 am GMT

Food Subscription Service Foodzie Gets Gobbled Up By Video Shopping Network Joyus

Screen Shot 2012-06-05 at 1.21.42 PMOnline food marketplace and subscription tasting box service Foodzie has been acquired by video eCommerce service Joyus,in a combination cash and stock deal."It was clear to me that video was the key to telling stories about food," Foodzie co-founder Emily Olson wrote in an email to users, "The people, the place, and the craft behind the food. Video brings all of this to life." Foodzie will eventually become "Joyus Food," joining Apparel, Home, Beauty, and Lifestyle as a branded category. The company will continue to offer its signature tasting boxes on a one-off basis, but will discontinue its subscription service after July.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9lUyDs9hbD0/

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