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June 6, 2012 05:37 am GMT
When Carmen Popa opened her acne treatment center, Luminosity Acne Skincare in North Carolina, she quickly realized how valuable online reviews were to attracting new customers. Clients often mentioned that it was the positive reviews that encouraged them to try out my business, she says. Research shows that online reviews strongly influence buying behavior, with nearly half of American consumers stating that they are more likely to visit a business after reading a positive online review. That makes review websites such as Yelp, Google Places, and Citysearch online archives of consumer opinions on how a business compares to similar shops. Even so, many small business own… Continue reading...
Original Link: http://feeds.mashable.com/~r/Mashable/~3/CnJmSy0PK8Q/
4 Ways to Manage Online Reviews
When Carmen Popa opened her acne treatment center, Luminosity Acne Skincare in North Carolina, she quickly realized how valuable online reviews were to attracting new customers. Clients often mentioned that it was the positive reviews that encouraged them to try out my business, she says. Research shows that online reviews strongly influence buying behavior, with nearly half of American consumers stating that they are more likely to visit a business after reading a positive online review. That makes review websites such as Yelp, Google Places, and Citysearch online archives of consumer opinions on how a business compares to similar shops. Even so, many small business own… Continue reading...Original Link: http://feeds.mashable.com/~r/Mashable/~3/CnJmSy0PK8Q/
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