Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
June 5, 2012 06:40 pm GMT

Oracle Buys Another: First Vitrue, Now Market Intelligence Firm Collective Intellect

Screen shot 2012-06-05 at 7.41.11 AMFollowing its acquisition of marketing giant Vitrue two weeks ago for $300 million, today Oracle struck again. The company has just announced that it has agreed to acquire cloud-based social intelligence solutions provider, Collective Intellect. The terms of the deal were not disclosed.The seven-year-old company has developed tools that allow businesses to optimize the way in which they monitor, make sense of, and respond to their customers conversations on social media platforms, like Facebook and Twitter. The company's cloud-based solutions turn social conversations (and Chatter, eh?) into actionable intelligence, boosting customer experience and the generation of targeted leads.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LtJEwmpgqlk/

Share this article:    Share on Facebook
View Full Article

Techcrunch

TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

More About this Source Visit Techcrunch