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June 5, 2012 09:57 am PDT

Everyday low sales for JCPenney

JCPenney's new "everday low prices" policy—no coupons, no ads covered in fine print, no deceptive "sales"—is off to a bad start: the company posted a loss and its sales have dwindled. The campaign, which launched on Feb. 1, appears to be a disaster. Revenue dropped 20 percent for the first quarter compared to last year. [...]


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/KsyWLrpoj1g/jcpenneys-simplified-shoppin.html

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