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June 4, 2012 02:35 pm GMT
Salesforcelast week was reported to be close to buying Buddy Media, and today the company has confirmed it: it's buying Buddy Media, the social media marketer, in a $689 million, cash-and-shares deal.The news comes just weeks after enterprise services rival Oracle announced it would buy another social media marketing player, Viture, for $300 million, and comes just days before Oracle is due to announce a new enterprise cloud computing strategy. That is due to happen on June 6, and to mark the occasion the company has pushed their outspoken and iconic CEO Larry Ellison on Twitter. (As yet, he's been radio silent and will only officially start to tweet around the cloud announcement on June 6, Oracle's twitter account says.)
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aTS_NnmhzCY/
Salesforce Lines Up Against Oracle On Social Push; Buys Buddy Media For $689M
Salesforcelast week was reported to be close to buying Buddy Media, and today the company has confirmed it: it's buying Buddy Media, the social media marketer, in a $689 million, cash-and-shares deal.The news comes just weeks after enterprise services rival Oracle announced it would buy another social media marketing player, Viture, for $300 million, and comes just days before Oracle is due to announce a new enterprise cloud computing strategy. That is due to happen on June 6, and to mark the occasion the company has pushed their outspoken and iconic CEO Larry Ellison on Twitter. (As yet, he's been radio silent and will only officially start to tweet around the cloud announcement on June 6, Oracle's twitter account says.)Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aTS_NnmhzCY/
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