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June 4, 2012 01:20 am GMT
Editor's note: Location is key to monetizing mobile ads, ThinkNear chief executive Eli Portnoy wrote in a guest post for us yesterday. Now James Hritz weighs in with some further thoughts on the matter, focusing on how app publishers view the matter. He's a veteran monetization specialist who worked at Fox for years, and is now the Vice President of monetization at Tunewiki.Interesting and thoughtful mobile monetization article by Eli Portnoy.Sure, Eli speaks a lot of truth about the current state of advertising in mobile and for advertisers, geo-targeted local ads seems like nirvana. The real challenge is going to be for mobile publishers and the nature of their inventory.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OfhXa7UN1ok/
Mobile And Local Ads: The Publisher Perspective
Editor's note: Location is key to monetizing mobile ads, ThinkNear chief executive Eli Portnoy wrote in a guest post for us yesterday. Now James Hritz weighs in with some further thoughts on the matter, focusing on how app publishers view the matter. He's a veteran monetization specialist who worked at Fox for years, and is now the Vice President of monetization at Tunewiki.Interesting and thoughtful mobile monetization article by Eli Portnoy.Sure, Eli speaks a lot of truth about the current state of advertising in mobile and for advertisers, geo-targeted local ads seems like nirvana. The real challenge is going to be for mobile publishers and the nature of their inventory.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OfhXa7UN1ok/
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