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June 4, 2012 10:40 pm GMT

Custom Jewelry Startup Gemvara Raises $25M In Oversubscribed Series D Round

gemvara_homepageGemvara, a Boston-based custom jewelry site we've written about in the past, just announced that it has closed a $25 million Series D funding round. This overscubscribed round was led by Norwest Venture Partners and also includes investments from all existing investors, includingHighland Capital Partners, Canaan Partners and Balderton Capital. The company says that it plans to use this new influx of cash to "enhance all aspects of the customer shopping experienceand continue to drive innovation that will bring the jewelry industry to the cutting edge of commerce." Gemvara previously raised a total of $20.2 million, including a large $15 million Series C round led by Balderton Capital.

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