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May 31, 2012 11:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/C5YfnyqkEuw/
In the Studio, PublikDemands Courtney Powell is Building a Better Business Bureau for the Social Age
"In the Studio" begins the summer by welcoming an entrepreneur from Austin who worked in various roles at different startups before she tried to return a cable box to TimeWarner, an experience which motivated her to assemble a new squad, form a new company, and move west to Silicon Valley where she now leads a small team based out of 500 Startups that may be sitting on the next big idea.Courtney Powell is the CEO and co-founder of PublikDemand, a social crowd-based platform where individuals can initiate and/or join campaigns (or "demands") against Fortune 1000 companies. (Currently, they support demands against nine larger companies and plan to expand as demands increase.) Their platform is different from other "social good" or corporate social responsibility programs -- on PublikDemand, customers of companies can use the power of the crowd to lodge complaints against those large entities and pressure them into changing policy.Within the last six months, PublikDemand hasserved as thecatalystfor a California man who became sofed upwith his service from AT&T that he initiated his campaign against the company on the site itself, has created targeted leads for AT&T competitors, and has evencaught the eye of Netflix's Reed Hastings in his fight to preserve Net Neutrality.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/C5YfnyqkEuw/
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