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May 31, 2012 09:14 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/r7hfFZfTWPQ/
Business-Focused Ad Startup Bizo Launches Self-Serve Retargeting
Startup Bizo tries to help advertisers reach a business audience using methods like retargeting. Now it's making those retargeting capabilities available in a self-serve product.For anyone who needs a refresher on the nomenclature, if you visit a website but failed to sign up or buy anything, then see ads for that company following you around the Web well, you can thank retargeting. (As someone who has to visit startup websites as part of his job, this has become a constant annoyance.) However, Bizo says it uses retargeting in virtually all of its display advertising campaigns, because it works it's going after people who have already expressed interest in a product or service, and it helps businesses stay at the top-of-mind for those consumers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/r7hfFZfTWPQ/
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