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May 31, 2012 04:16 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/XynIsmFyntQ/apple-imac-was-almost-named-th.html
Apple iMac was almost named "MacMan," until this guy stopped Steve Jobs
Fast Company has published an excerpt from Ken Segall's new book Insanely Simple: The Obsession That Drives Apples Success. The excerpt recounts the tale of how former ad exec Segall helped steer then-Apple-CEO Steve Jobs away from a bad branding decision for what would eventually (thankfully!) be named the iMac. Segall was part of the [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/XynIsmFyntQ/apple-imac-was-almost-named-th.html
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