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May 30, 2012 03:29 pm GMT

Badgeville Levels Up With $25M From InterWest & More To Gamify Enterprise

profile-imageWhile some may still cringe at the word (and its overuse), gamification is reaching the tipping point. As Mayfield Fund Managing Director Tim Chang recently wrote in a must-read post, gamification is now moving beyond its early adopting verticals like media and fitness and is no longer content to just play in the realm of consumers and end users. It's headed to enterprise next.Badgeville's vision of a web and business experience being re-shaped by game dynamics is not only being validated by the media, but by investors, too. Earlier this month, mobile gamification startup SessionM raised $20 million from Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers, among others. And today, Badgeville is leap-frogging SessionM, announcing that it has closed a badge-worthy $25 million round of series C financing.

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