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May 28, 2012 09:00 pm GMT
That's the big secret Wall Street is struggling with, that push is the monetization model of mobile. Who cares what the UI is, or what the advertising surface is. The moment a push hits your screen, it comes down to a binary decision: do I want to know more, or do I already know enough. To make that decision, we need social metadata to help out. Who said this, who retweeted it, who @mentioned it, and how are these signals parsed to prioritize the queue.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eukw3Fa10GI/
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That's the big secret Wall Street is struggling with, that push is the monetization model of mobile. Who cares what the UI is, or what the advertising surface is. The moment a push hits your screen, it comes down to a binary decision: do I want to know more, or do I already know enough. To make that decision, we need social metadata to help out. Who said this, who retweeted it, who @mentioned it, and how are these signals parsed to prioritize the queue.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eukw3Fa10GI/
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