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May 25, 2012 12:03 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4HZ_GpoI_9M/
Facebook Acq-Hires Part Of Design Firm Bolt | Peters To Beef Up User Research Team
Knowing how users react to Facebook's product changes is crucial to the site making the right moves, so today it's closed an acq-hire of part of design firm Bolt | Peters -- specifically its leading man CEO Nate Bolt and several other employees from the six person consultancy. Those coming over will be joining Facebook's user research team that's headed by Kate Aronowitz. Bolt | Peters started 10 years ago and specialized in recruiting actual visitors to a website through its tool Ethnio and then observing their usage remotely so it could deliver insights on what to improve to their clients, which numbered over 90.Bolt | Peters will shut down on June 22nd, and has already spun out its Ethnio real-time research service. Facebook tests product changes more frequently than nearly any service. Bringing in Nate Bolt and some of his teammates will help it understanding exactly how users feel about changes and avoid blunders like Beacon.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4HZ_GpoI_9M/
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