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May 25, 2012 10:58 pm GMT

Death To The Install! Long Live Virality! Play Facebook Games Straight From News Feed

Play Games From The FeedFacebook games just got a lot more viral. People don't want to install and give data permissions to games, they want to play them, so now Facebook is allowing games to be played directly from within news feed or Timeline stories. These previews give gamers a taste and could get them over the install hurdle once they're already addicted. Some of Facebook's most popular games including Angry Birds, Bubble Witch Saga, and Idle Worship are already using this tactic.Facebook has to keep delivering growth for apps to get developers to stick around, or better yet, build for it first. Feed gaming could be a big selling point that could get devs to prioritize Facebook's canvas over iOS, Android, Chrome web store, and other platforms that force people to download and install before the fun starts.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/XREjBWV28s0/

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