An Interest In:
Web News this Week
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
- April 19, 2024
- April 18, 2024
Some of Our Sources
- Engadget
- Abduzeedo
- Fuel Your Creativity
- Naldz Graphics
- Crazy Leaf Design
- 24 Ways
- Wal You
- CSS Tricks
- Design Modo
- Web Resource Source
Help Webnuz
Referal links:
May 24, 2012 06:21 pm GMT
Ad startup 140 Proof is opening up a partner platform for companies that want to take advantage of its social ad targeting.The company currently delivers ads to 50 social apps, including Echofon, TweetCaster, and Plume. Underlying the network is something that 140 Proof calls "Interest Graph Targeting," where users are assigned different "personas" based on what they say and who they follow. Those personas allow advertisers to serve ads to people with specific interests, and the new platform makes this interest targeting available to other companies.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/n-sqCo5Gu6k/
Social Ad Network 140 Proof Launches Partner Platform, Signs Up Jumptap
Ad startup 140 Proof is opening up a partner platform for companies that want to take advantage of its social ad targeting.The company currently delivers ads to 50 social apps, including Echofon, TweetCaster, and Plume. Underlying the network is something that 140 Proof calls "Interest Graph Targeting," where users are assigned different "personas" based on what they say and who they follow. Those personas allow advertisers to serve ads to people with specific interests, and the new platform makes this interest targeting available to other companies.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/n-sqCo5Gu6k/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch