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May 24, 2012 10:06 pm GMT
Apple is continuing its "famous person uses Siri" commercials by bringing in famous person John Malkovich to add a soupon of Old World weltschmerz and philosophizing to what is, in short, a way to schedule a wake-up call without unlocking your phone. The commercials feature Malkovich in what appears to be the house above the nasty places in Hostel where he muses on fine meats and the meaning of life.I don't quite get these celebrity appearances but, in the end, I suppose they're good for brand awareness. Siri isn't for the geeks - it's for the folks who may have once been in love with BlackBerries. Siri suggests a certain ease, a certain subsumed technicality that would draw in the C-level exec and, in parallel, well-known superstars. It is, in short, a little assistant that will never talk back to you, never ask for a raise, and never request that you stop cursing.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tEpLVoLgRso/
Siri-ing John Malkovich
Apple is continuing its "famous person uses Siri" commercials by bringing in famous person John Malkovich to add a soupon of Old World weltschmerz and philosophizing to what is, in short, a way to schedule a wake-up call without unlocking your phone. The commercials feature Malkovich in what appears to be the house above the nasty places in Hostel where he muses on fine meats and the meaning of life.I don't quite get these celebrity appearances but, in the end, I suppose they're good for brand awareness. Siri isn't for the geeks - it's for the folks who may have once been in love with BlackBerries. Siri suggests a certain ease, a certain subsumed technicality that would draw in the C-level exec and, in parallel, well-known superstars. It is, in short, a little assistant that will never talk back to you, never ask for a raise, and never request that you stop cursing.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tEpLVoLgRso/
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