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May 22, 2012 05:34 am GMT

Wishpond Launches Mall360 To Bring Your Local Shopping Mall Online

wishpondLike Milo before it, Wishpond launched in late 2010 to build a local search engine that aggregates realtime inventory and product listings from brick and mortar retail stores -- from big chains to mom and pop shops. The startup has since focused its efforts on developing social commerce solutions for retailers, launching tools like Social Store, which allows any business to quickly create and deploy a storefront for their businesses on Facebook. While Wishpond, like so many others, is looking to capitalize on the growing interest in social commerce, its solutions have really been developed as means by which to expand on its core competency: Consumer-facing product aggregation and search for retailers. And today, Wishpond is leveraging its technology for the sake of a segment underserved by but perfect for eCommerce solutions: Shopping malls.

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