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May 22, 2012 10:52 pm GMT
While customers love deals and coupon services about as much as they love money itself, merchants particularly small businesses tend to see things a bit differently. Often times they feel it's bad for business (aka the Groupon effect), overloading the retailer with a non-regular clientele, which can make the company look a bit desperate with tacky deals.But Mirth, which has just launched on the Disrupt NYC Battlefield stage, aims to change all that. Because it integrates with a loyalty card system called CardSpring, Mirth only requires a one-time sign-up with your 16-digit credit card number to get started. No app, no check-ins all you need is your credit card.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OKsOoJwC52o/
Mirth Launches To Offer Local Deals Without The Dreaded Groupon Effect
While customers love deals and coupon services about as much as they love money itself, merchants particularly small businesses tend to see things a bit differently. Often times they feel it's bad for business (aka the Groupon effect), overloading the retailer with a non-regular clientele, which can make the company look a bit desperate with tacky deals.But Mirth, which has just launched on the Disrupt NYC Battlefield stage, aims to change all that. Because it integrates with a loyalty card system called CardSpring, Mirth only requires a one-time sign-up with your 16-digit credit card number to get started. No app, no check-ins all you need is your credit card.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OKsOoJwC52o/
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