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May 21, 2012 01:39 am GMT
Apples planned phase-out of the UDID has introduced considerable angst in the app marketing community. The UDID provides a standard, widely supported method for attributing performance of advertising campaigns. Unfortunately, theresno single solution to replace the UDIDand it appears the iOS market is fragmenting, with multiple technologies vying for developer attention. This is making it difficult for app developers to allocate their resources.With all this uncertainty, some marketers are looking more closely at Google Play to fuel their continued growth in mobile. Unfortunately, many marketers are sidestepping Android development based on several published reports indicating that Apples iOS monetizes significantly better. Savvy marketers know that high-level statistics often mask a much more complex reality. While wed never suggest that the iOS market be ignored, once you do the math you may find that Android represents a much more compelling (and profitable) opportunity than you thought.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wRySF6pDBgY/
How Android Developers Can Thrive With Google Play
Apples planned phase-out of the UDID has introduced considerable angst in the app marketing community. The UDID provides a standard, widely supported method for attributing performance of advertising campaigns. Unfortunately, theresno single solution to replace the UDIDand it appears the iOS market is fragmenting, with multiple technologies vying for developer attention. This is making it difficult for app developers to allocate their resources.With all this uncertainty, some marketers are looking more closely at Google Play to fuel their continued growth in mobile. Unfortunately, many marketers are sidestepping Android development based on several published reports indicating that Apples iOS monetizes significantly better. Savvy marketers know that high-level statistics often mask a much more complex reality. While wed never suggest that the iOS market be ignored, once you do the math you may find that Android represents a much more compelling (and profitable) opportunity than you thought.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wRySF6pDBgY/
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