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May 19, 2012 01:00 pm GMT

Hyperlinks Are Dumb And Bleeding Money; How To Ensure Yours Arent

601px-WWW_logo_by_Robert_CailliauWhen an email hits our inbox, we know not only who its from but their entire web imprint. LinkedIn can point out the profile of the woman you interviewed for a sales role last week and the gentleman you spoke with earlier in the year at a conference.And rest assured that the dining room set you checked out over the weekend at CrateAndBarrel.com will haunt your online experience for the forseeable future.Data -- its collection and manipulation at scale -- has revolutionized how we interact online. Homepages, banner advertisements and what we see in our Facebook timeline are all tailored-to-fit the reader, and we dont give it a second thought.But the hyperlink, the key feature that distinguishes hypertext from text has remained largely unchanged since Sir Tim Berners-Lee invented the web.

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