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May 19, 2012 01:39 am GMT

GameStop To Sell SIM Cards

Screen Shot 2012-05-18 at 5.20.40 PMGameStop is hurting. Same store sales fell 5%-11% and revenue was down 17% to $2 billion. Profit fell to $72.5 million. Arguably, those are still huge numbers and presumably a new console refresh should push the company out of the doldrums. But what the company has just launched - a new MVNO called GameStop Mobile - is almost inexplicable.GameStop Mobile is, in short, an unlimited data and voice offering for $55 a month (down to $20 a month for pay-as-you-go plans.) Gamestop is just selling SIM cards and service and is running on AT&T's network with some notable dead spots.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mDl464yaslY/

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