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May 18, 2012 03:03 am GMT
Although introduced in 2009, weve only seen glimpses of what Facebook Credits will become when it grows up, and Facebook is about to kick off the training wheels.So far, Facebook has done little to promote the virtual currency of Facebook Credits and its been used almost entirely in social gaming. But even with this limited exposure and promotion, Facebook Credits fees already represents $557 Million in revenue or 15 percent of Facebooks entire 2011 revenue. Even more remarkable is that less than two percent of Facebook users bought virtual goods with Facebook Credits in 2011, yet it still represented 15 percent of Facebooks revenue, primarily from just one vertical social gaming. One vertical and two percent of members represented 15 percent of Facebooks 2011 revenue!
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/947sVsbOWOE/
Facebook Credits About to Grow Up. Fast
Although introduced in 2009, weve only seen glimpses of what Facebook Credits will become when it grows up, and Facebook is about to kick off the training wheels.So far, Facebook has done little to promote the virtual currency of Facebook Credits and its been used almost entirely in social gaming. But even with this limited exposure and promotion, Facebook Credits fees already represents $557 Million in revenue or 15 percent of Facebooks entire 2011 revenue. Even more remarkable is that less than two percent of Facebook users bought virtual goods with Facebook Credits in 2011, yet it still represented 15 percent of Facebooks revenue, primarily from just one vertical social gaming. One vertical and two percent of members represented 15 percent of Facebooks 2011 revenue!Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/947sVsbOWOE/
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