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May 18, 2012 06:47 pm GMT

Explainer: What Happens In The 15 Minutes Before Facebook Shares Start Trading

Screen Shot 2012-05-18 at 6.30.48 AMFacebook shares are supposed to go live on the NASDAQ market in about 20 minutes. But what happens in the next crucial 15? We caught up with NASDAQ's Bruce Aust, who is the executive vice president and head of the global corporate client group there. After several years of carefully courting the company's management, NASDAQ beat out rival New York Stock Exchange for Facebook's hand. NASDAQ is usually is the exchange of choice for most tech companies like Google and Apple, but NYSE has snuck away with a company or two in the last year like LinkedIn. Companies generally go live after market opening at around 10:30 or 11 a.m. Eastern, he said. About 15 minutes before shares start trading (e.g. right now!), the underwriters of Facebook's offering like the offering's lead Morgan Stanley get together and discuss current market orders, he said.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hhs6E3fU8Y0/

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