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May 16, 2012 05:00 pm GMT

Want To Reach Light TV Viewers? Put Ads On YouTube, Says YouTube

youtube light tv viewersI've said it before, and I'll say it again: The children are our future. You can learn a lot about the future by watching them, particularly by watching how they use technology and how they consume media, and how that will translate into future business models. Take newspapers, for instance: Somewhere along the line the younger generation stopped reading newspapers, opting instead to get there news online. (This idea seems quaint, now, for those of us who make our livings writing for web-only publications.) Or take my generation, which somewhere along the line decided that it didn't want land lines -- who wants a phone that only rings in a place you're rarely at?!?! -- and went mobile-first, and in most cases, mobile-only.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WlaCYxSq8MI/

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