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May 16, 2012 05:00 pm GMT
With smartphone penetration now at 50 percent in the U.S., the world of apps is seeing a knock-on effect in their popularity: according to a new report from Nielsen, mobile consumers are downloading more apps than ever before, with the average number of apps owned by a smartphone user now at 41 -- a rise of 28 percent on the 32 apps owned on average last year.But at the same time, there are hints of people possibly approaching a limit to how much they might use them: despite the rise in app numbers, the amount of time that people are spending in apps has remained essentially flat: collectively, they are being used for 39 minutes per day today, compared to 37 minutes in 2011.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KBCo7SQuhOo/
Nielsen: U.S. Consumers App Downloads Up 28% To 41; 4 Of The 5 Most Popular Still Belong To Google
With smartphone penetration now at 50 percent in the U.S., the world of apps is seeing a knock-on effect in their popularity: according to a new report from Nielsen, mobile consumers are downloading more apps than ever before, with the average number of apps owned by a smartphone user now at 41 -- a rise of 28 percent on the 32 apps owned on average last year.But at the same time, there are hints of people possibly approaching a limit to how much they might use them: despite the rise in app numbers, the amount of time that people are spending in apps has remained essentially flat: collectively, they are being used for 39 minutes per day today, compared to 37 minutes in 2011.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KBCo7SQuhOo/
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