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May 16, 2012 08:14 pm GMT

News Discovery Site Prismatic Gets More Social With User Profiles

prismatic aria profileStartup Prismatic claims to show you news related to "what you're actually interested in." Starting today, users can to reveal those interests to others with newly launched profiles.When I first heard about Prismatic, my kneejerk reaction was, "Oh God, another Flipboard competitor." Making matters worse, the company is building a website first and doesn't have a smartphone or tablet app yet, which is awfully unsexy. But co-founder and CEO Bradford Cross says the company's is pursuing a genuinely new approach to the problem, which is why it's sticking to the Web for now and remains invite-only.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fl47Itl8pn0/

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