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May 16, 2012 10:01 am GMT

Moonfruit Finally Exits For $29 Million In Cash To Re-energise Yell

51824v8-max-250x250In the white heat of the current tech market it's sometimes easy to forget that some companies, although taking their time, simply become viable businesses - instead of waiting for a call from Facebook or Twitter that may never come. I've been covering web site and shop builder Moonfruit for longer than I care to remember, but along way husband and wife team Joe and Wendy White kept on pushing the company until it was one of the most innovative of its kind out there. Today that hard work is rewarded in Moonfruit's acquisition by directories giant Yell for $29 million (18m) in straight cash.Unusually for a UK acquisition announcement, Yell has also made the golden hand-cuffs explicit for the founders. Retention bonuses of up to 2.7 million in aggregate will be paid to Moonfruits executive management team of Joe White, Eirik Pettersen and Wendy Tan-White after two years, provided that they remain exclusively employed by Yell.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YJm2a0MtMfk/

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