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May 16, 2012 01:00 am GMT
General Motors plans to stop advertising on Facebook, says The Wall Street Journalaccording to "people familiar with the matter." ButI spoke to a source close to Facebook that characterize GM's efforts as "taking one swing and deciding to quit." My source says GM's efforts weren't social enough, focusing on building apps rather than launching social ad campaigns that spread by word-of-mouth.So what went wrong, and does Facebook need to offer more flexibility to advertisers?
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9pztWXpY_C0/
GM Halting Facebook Ads: Did The Auto Maker Just Not Get Social?
General Motors plans to stop advertising on Facebook, says The Wall Street Journalaccording to "people familiar with the matter." ButI spoke to a source close to Facebook that characterize GM's efforts as "taking one swing and deciding to quit." My source says GM's efforts weren't social enough, focusing on building apps rather than launching social ad campaigns that spread by word-of-mouth.So what went wrong, and does Facebook need to offer more flexibility to advertisers?Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9pztWXpY_C0/
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