Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
May 15, 2012 07:43 am GMT

Service As A SKU

Screen Shot 2012-05-14 at 11.42.25 PMThe biggest ecommerce opportunity today involves taking offline services and offering them for sale online (O2O commerce). The first generation of O2O commerce was driven by discounting, push-based engagements, and artificial scarcity. The still-unfulfilled opportunity in O2O today is tantamount to tacking barcodes onto un-warehousable services by standardizing and normalizing the units being sold, something I call "Service as a SKU." Just as Amazon figured out how to build the best warehouses and technology in the world for delivering boxes, somebody will do this for "unboxed" services, with customers driven not by discounts or scarcity, but rather by the Internets hallmarks of customer experience and convenience. And unlike how "ship stuff in a box" ecommerce seems to be gravitating towards a few winners, Service as a SKU is still a wide open playing field.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bhbfv6GY7ak/

Share this article:    Share on Facebook
View Full Article

Techcrunch

TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

More About this Source Visit Techcrunch