An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
May 15, 2012 07:43 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bhbfv6GY7ak/
Service As A SKU
The biggest ecommerce opportunity today involves taking offline services and offering them for sale online (O2O commerce). The first generation of O2O commerce was driven by discounting, push-based engagements, and artificial scarcity. The still-unfulfilled opportunity in O2O today is tantamount to tacking barcodes onto un-warehousable services by standardizing and normalizing the units being sold, something I call "Service as a SKU." Just as Amazon figured out how to build the best warehouses and technology in the world for delivering boxes, somebody will do this for "unboxed" services, with customers driven not by discounts or scarcity, but rather by the Internets hallmarks of customer experience and convenience. And unlike how "ship stuff in a box" ecommerce seems to be gravitating towards a few winners, Service as a SKU is still a wide open playing field.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bhbfv6GY7ak/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch