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May 15, 2012 04:30 pm GMT
Founded in 2009 by Scott Sangster and incubated in healthtech accelerator Rock Health's inaugural batch, HealthInReach has been on a mission to combat the high cost of healthcare and put consumers back in control of their healthcare by creating a transparent online marketplace for comparing the quality and price of health providers and procedures. The startup has built a consumer-focused (or B2B2C) complement to services like Castlight, whereby those who are uninsured or pay out-of-pocket for medical procedures can use its platform to search for and learn about doctors and dentists based on experience, reputation and prices. To date, over 3 million people have used the service to look for doctors.However, from the outset, HealthInReach intentionally limited its market to southern California (the startup is headquartered in LA), and, as a result, it's been looking to expand nationally and grow its database of doctors, optometrists and dentists. To do so, the company is today announcing a merger with PriceDoc, a similarly aligned marketplace for healthcare providers, in an effort to combine HealthInReach's proprietary tech with PriceDoc's national database of tens of thousands of providers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LV0ED426_JY/
Rock Health Grad HealthInReach Merges With PriceDoc To Bring Price Transparency To Healthcare
Founded in 2009 by Scott Sangster and incubated in healthtech accelerator Rock Health's inaugural batch, HealthInReach has been on a mission to combat the high cost of healthcare and put consumers back in control of their healthcare by creating a transparent online marketplace for comparing the quality and price of health providers and procedures. The startup has built a consumer-focused (or B2B2C) complement to services like Castlight, whereby those who are uninsured or pay out-of-pocket for medical procedures can use its platform to search for and learn about doctors and dentists based on experience, reputation and prices. To date, over 3 million people have used the service to look for doctors.However, from the outset, HealthInReach intentionally limited its market to southern California (the startup is headquartered in LA), and, as a result, it's been looking to expand nationally and grow its database of doctors, optometrists and dentists. To do so, the company is today announcing a merger with PriceDoc, a similarly aligned marketplace for healthcare providers, in an effort to combine HealthInReach's proprietary tech with PriceDoc's national database of tens of thousands of providers. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LV0ED426_JY/
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