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May 15, 2012 02:37 am GMT
EyeTrackShop, a startup that develops eye-tracking technology for measuring ad effectiveness, has raised $3 million from Northzone.The company says its technology works through a regular webcam, allowing market researchers to gather data quickly and affordably. You can run the test before you spend money on a campaign, or test how well the advertising works once it's live, and how it performed in different formats and sites. Customers include big tech companies such as Google, AOL, and Microsoft, as well as P&G and JCDecaux.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LCYZIlJzISg/
Market Research Startup EyeTrackShop Raises $3M
EyeTrackShop, a startup that develops eye-tracking technology for measuring ad effectiveness, has raised $3 million from Northzone.The company says its technology works through a regular webcam, allowing market researchers to gather data quickly and affordably. You can run the test before you spend money on a campaign, or test how well the advertising works once it's live, and how it performed in different formats and sites. Customers include big tech companies such as Google, AOL, and Microsoft, as well as P&G and JCDecaux.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LCYZIlJzISg/
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