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May 15, 2012 08:57 pm GMT

Betaworks Novel Way Of Funding Early-Stage Ideas: A Studio Deal With Brooklyns Fictive Kin

cameron-kozconCan early-stage tech startups be financed the way that Disney might fund a Pixar film?We're about to find out.New York's betaworks is crossing the Brooklyn Bridge to do a deal with design collective Fictive Kin. It's pretty unusual because it resembles the way a producer might bankroll a movie or a game publisher might work with a developer. In this deal, betaworks is paying Fictive Kin, a design collective, a lump sum every year to create three or four concepts. Those concepts will be the basis for companies that are majority owned by Betaworks. If one or two of them happens to take off, betaworks will jump in and figure out how to scale it with the help of Fictive Kin.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LKRrVIvqdJY/

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