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May 15, 2012 09:32 pm GMT
When Dish announced their new ad-skipping tech, response was fairly muted. Sure it was some cool technology - the experience is seamless in that you notice maybe the first second of a commercial and then a little notification pops you over the commercials entirely - but TV execs are reportedly upset by Dish's unilateral decision.Fox's Peter Rice said it was "a strange thing to do" and NBC is still evaluating it. However, what is really interesting is that Dish decided to go ahead with the service at all.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xkVn23Dpb9Y/
Ask Forgiveness, Not Permission: Why Dish Ad-Skipping Tech Irks TV Execs
When Dish announced their new ad-skipping tech, response was fairly muted. Sure it was some cool technology - the experience is seamless in that you notice maybe the first second of a commercial and then a little notification pops you over the commercials entirely - but TV execs are reportedly upset by Dish's unilateral decision.Fox's Peter Rice said it was "a strange thing to do" and NBC is still evaluating it. However, what is really interesting is that Dish decided to go ahead with the service at all.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xkVn23Dpb9Y/
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