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May 14, 2012 04:41 pm GMT

ITU: There Are Now Over 1 Billion Users Of Social Media Worldwide, Most On Mobile

facebook-world-mapWhat does it mean when Facebook says it has 901 million monthly active users on its network? According to figures out from the International Telecommunication Union, it effectively signifies that Facebook is the world's largest social network by a very long shot. The ITU says in a new report that that the number of people using all social media services have passed the 1 billion mark. That is just 100 million shy of Facebook's usage figure, giving Facebook a 90 percent share of all social networkers.In contrast to thevery biggest players of all -- Facebook (900m+ users), Twitter (200m+ users) and LinkedIn (120m+ users) -- the rest of the playing field is heavily localized, with services like QQ in China, Vkontakte in Russia, Mixi in Japan, and Google's Orkut in Brazil, India, and Paraguay among those competing in the space, the ITU notes.The ITU, which is focused on telecoms regulation, flags social media in its report as an area of growing scrutiny for telecoms regulators: not only are social networks becoming more ubiquitous, but services like Facebook are becoming communications mediums in their own right, with voice and text offerings that go head-to-head against similar services from carriers.

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