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May 11, 2012 01:04 am GMT
Twitter has just finalized a deal to acquire RestEngine, a developer of personalized email marketing services, which could help Twitter deliver email digests of great tweets you've missed. The acquisition fits well with Twitter's recent talent acquisition of Summify, which creates these kinds of personal news digests. The boostrapped RestEngine had spent the last few years generating and distributing re-engagement emails for social game companies like Crowdstar. The emails often enticed users to start playing again by telling them what their friends had been accomplishing in the game.Three of four founders will be joining the flock, and the company's technology will come along with them. Co-founder Joe Waltman won't be moving to Twitter, though, as he tells me his entrepreneurial spirit is too strong and he'll be working on new projects after a vacation. Waltman tells me RestEngine will shut down, and has already begun assisting clients to migrate to other email providers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mVlkP_TAPF4/
Twitter Acquires Personalized Email Marketing Provider RestEngine
Twitter has just finalized a deal to acquire RestEngine, a developer of personalized email marketing services, which could help Twitter deliver email digests of great tweets you've missed. The acquisition fits well with Twitter's recent talent acquisition of Summify, which creates these kinds of personal news digests. The boostrapped RestEngine had spent the last few years generating and distributing re-engagement emails for social game companies like Crowdstar. The emails often enticed users to start playing again by telling them what their friends had been accomplishing in the game.Three of four founders will be joining the flock, and the company's technology will come along with them. Co-founder Joe Waltman won't be moving to Twitter, though, as he tells me his entrepreneurial spirit is too strong and he'll be working on new projects after a vacation. Waltman tells me RestEngine will shut down, and has already begun assisting clients to migrate to other email providers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mVlkP_TAPF4/
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