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May 11, 2012 02:45 am GMT
A lot of people in Silicon Valley are pretty obsessed with organic this and that. One or two startups have looked at the whole connecting-fams-with-consumers-directly model, even. So it's odd that it's taken a startup from little old Croatia to realise that it's the farmers themselves that could use a little help. And let's not be perochial about this. Farming is big business. The 'market' ofmedium and corporate-size farms around the world is worth a juicy$12 billion - but as of today it's often run on outmoded systems. Thus, Farmeron.com, a startup billing itself as oneof the worlds first agricultural SaaS companies, plans to change all that. It'sclosed a$1.4million seed (one time this word is highly appropriate) round co-led by Lee Hower of NextView Ventures and Jeff Clavier ofSoftTech VC. Other prominent angels - Evan Nisselson of LDV Capital, NikoHrdy, Taavet Hinrikus,Joel AugeNaval Ravikant of AngelListand BryanFreeman- also participated.The funds wil be used tohire key management team members and to staff sales and support teams both in USand Europe.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jTQjdCN-aHY/
Saas For Cows! Farmeron Raises $1.4 Million *Seed* to Ease Farmers Lives
A lot of people in Silicon Valley are pretty obsessed with organic this and that. One or two startups have looked at the whole connecting-fams-with-consumers-directly model, even. So it's odd that it's taken a startup from little old Croatia to realise that it's the farmers themselves that could use a little help. And let's not be perochial about this. Farming is big business. The 'market' ofmedium and corporate-size farms around the world is worth a juicy$12 billion - but as of today it's often run on outmoded systems. Thus, Farmeron.com, a startup billing itself as oneof the worlds first agricultural SaaS companies, plans to change all that. It'sclosed a$1.4million seed (one time this word is highly appropriate) round co-led by Lee Hower of NextView Ventures and Jeff Clavier ofSoftTech VC. Other prominent angels - Evan Nisselson of LDV Capital, NikoHrdy, Taavet Hinrikus,Joel AugeNaval Ravikant of AngelListand BryanFreeman- also participated.The funds wil be used tohire key management team members and to staff sales and support teams both in USand Europe.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jTQjdCN-aHY/
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