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May 10, 2012 06:31 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7uywJGCNEBo/
LetsWombat Founder On Turning Product Sampling Into A Trackable Marketing Channel
When I think of product sampling, I remember the glorious days of wheeling around the grocery store with my mom and picking up every cheese and meat-laden toothpick in the building. My mom hated it. She was quite organized, and knew exactly what she wanted from the trip, while I was busy begging for the salami I just discovered or the special water crackers I sampled with a cube of Colby Jack.She didn't run off and buy the stuff I had sampled (probably because she never actually tried it), and I obviously wasn't old enough to throw down cash for a box of crackers.But clearly, product sampling can be big for a brand if it hits the right demographic in the right setting, which is exactly the business proposition of a new startup called LetsWombat.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7uywJGCNEBo/
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