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May 7, 2012 07:00 pm GMT

RichRelevance Raises $20M From Crosslink, Greylock To Help Manage Personalization For Retailers

richrelevance-1Exclusive: RichRelevance, a company that powers personalized shopping experience for online retailers, has raised $20 million in funding led by Crosslink Capital with Greylock Partners, Draper Fisher Jurvetson and Tugboat Ventures participating. This brings the startup's total funding to $36.7 million.RichRelevance aims to take consumer shopping data and help retailers leverage this information into a more personalized experience. As e-commerce heats up, and big data strategies enter the market, more retailers want to provide customized online shopping for consumers to drive sales.

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