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May 5, 2012 09:00 am GMT

The Rise of Big Data Apps And The Fall of SaaS

rise_and_fall_03With the influx of information flooding the web 90% of the web having been created in the last two years alone web businesses are looking for ways to understand and use big data to drive their business. Just as SaaS and the cloud completely revolutionized the way businesses operate, so will Big Data applications (BDAs). BDAs are web-based applications that interpret and use massive amounts of enterprise and web-scale data to deliver more intelligent results for their subscribers. BDAs leverage the best of the cloud; theyre web-hosted, multi-tenant and use Hadoop, noSQL and a range of recommendation and machine learning technologies.But the real question is so what? So what if the underlying data structures use Hadoop or noSQL? No CEO of a major business gets excited about a value proposition around more scalable data structures. Thats where BDAs come in. BDAs dont just repackage your data in a cool interface or offer productivity improvements in data scalability, they harness the worlds data to deliver you a better outcome like more revenue.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eE13LsBzhKI/

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