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May 4, 2012 02:51 am GMT
Content companies have struggled to monetize on the Web, and there has been plenty of debate over the effectiveness of paywalls. What's more, tech startups really can't seem to rush fast enough into the hands of angel investors or venture capitalists. That's why, as a digital content company that has been around for years and has yet to take a penny of outside investment, Lynda.com has such relevance in today's landscape. While it didn't happen over night, Lynda.com has been able to build a paying customer base of over 1 million, outshining every major newspaper, and its traffic is on the rise. Using a passion for education, industry experience, knowledge of what is important to its customers, and focus on product-before-profit, co-founders and married couple Lynda Weinman and Bruce Heavin have turned $20K of their own investment into a platform that produced $70 million in revenue in 2011.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OpMvB4mtzBA/
Smart Education: How Lynda.com Hit $70M In Revenue Without A Penny From Investors
Content companies have struggled to monetize on the Web, and there has been plenty of debate over the effectiveness of paywalls. What's more, tech startups really can't seem to rush fast enough into the hands of angel investors or venture capitalists. That's why, as a digital content company that has been around for years and has yet to take a penny of outside investment, Lynda.com has such relevance in today's landscape. While it didn't happen over night, Lynda.com has been able to build a paying customer base of over 1 million, outshining every major newspaper, and its traffic is on the rise. Using a passion for education, industry experience, knowledge of what is important to its customers, and focus on product-before-profit, co-founders and married couple Lynda Weinman and Bruce Heavin have turned $20K of their own investment into a platform that produced $70 million in revenue in 2011. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OpMvB4mtzBA/
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