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May 3, 2012 12:22 am GMT

Engage:BDR Launches A Real-Time Bidding Platform With Direct Buying From Publishers

engageAd network engage:BDR has launched a new platform for real-time bidding that it's calling First Impression.Real-time bidding is already a big part of the online advertising landscape, but Vice President of Platforms Nick Lynch says engage:BDR is bringing a different approach to the problem.

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