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May 2, 2012 08:34 pm GMT
While greedy advertisers claim they're skeptical about Facebook because it won't give them obtrusive ad units, investors seem quite confident in its business, considering they've publicly poured $915 million into Facebook Preferred Marketing Developers according to a study by AlphaBoost. The future of Facebook ads is a particularly popular bet, as Ads API providers who help brands and agencies buy huge campaigns have pulled in $450 million in public investments.Those backing companies that make Facebook apps, analytics dashboard, ad managers, and publishing tools include six of InvestorRank's Top 10 Overall VC funds such as First Round CapitalandBattery Ventures.Who are you going to trust as to the potential of Facebook's business? Advertisers who want big flashy ads all over your news feed but are sore they can't get them. Or today's top VCs?
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1ckDRUqhNAs/
Who Believes In Facebook? Investors Whove Plopped $915 Million Into Its Preferred Marketing Devs
While greedy advertisers claim they're skeptical about Facebook because it won't give them obtrusive ad units, investors seem quite confident in its business, considering they've publicly poured $915 million into Facebook Preferred Marketing Developers according to a study by AlphaBoost. The future of Facebook ads is a particularly popular bet, as Ads API providers who help brands and agencies buy huge campaigns have pulled in $450 million in public investments.Those backing companies that make Facebook apps, analytics dashboard, ad managers, and publishing tools include six of InvestorRank's Top 10 Overall VC funds such as First Round CapitalandBattery Ventures.Who are you going to trust as to the potential of Facebook's business? Advertisers who want big flashy ads all over your news feed but are sore they can't get them. Or today's top VCs?Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1ckDRUqhNAs/
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