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April 30, 2012 08:00 am GMT
Zillow, according to one report, may be closing in on a deal to buy rental marketing software maker RentJuice for $45 million, but in the meantime the online property portal is focusing on the rental market in another way: by launching its first dedicated rentals app -- a free app for Android devices.Zillow Rentals is the latest development in Zillow's strategy for mobile, which -- now numbering at 10 apps -- has become a huge part of its business: on weekends, a full 40 percent of all of Zillow's traffic -- 32 million uniques in March -- comes from mobile devices, and in the same month 155 million homes on Zillow were viewed from mobile devices: that works out to 57 homes per second, the company tells me.And although users are able to view some rental information on the original app, the new, dedicated app gives a speedier and more streamlined experience for the fast, high-volume property viewing that characterizes the average would-be renter, says Jeremy Wacksman, VP of marketing at Zillow.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2z_y9-dR3As/
Zillow, Mum On $45M RentJuice Rumor, Launches First Dedicated Rental App, On Android
Zillow, according to one report, may be closing in on a deal to buy rental marketing software maker RentJuice for $45 million, but in the meantime the online property portal is focusing on the rental market in another way: by launching its first dedicated rentals app -- a free app for Android devices.Zillow Rentals is the latest development in Zillow's strategy for mobile, which -- now numbering at 10 apps -- has become a huge part of its business: on weekends, a full 40 percent of all of Zillow's traffic -- 32 million uniques in March -- comes from mobile devices, and in the same month 155 million homes on Zillow were viewed from mobile devices: that works out to 57 homes per second, the company tells me.And although users are able to view some rental information on the original app, the new, dedicated app gives a speedier and more streamlined experience for the fast, high-volume property viewing that characterizes the average would-be renter, says Jeremy Wacksman, VP of marketing at Zillow.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2z_y9-dR3As/
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