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April 30, 2012 07:41 pm GMT
Want a zombie on your underwear? Good, because soon, you will have that opportunity. Today, there comes more proof that mobile gaming is the entertainment franchise opp of the future as EA-owned PopCap, makers of Plants vs. Zombies and the Bejeweled series of games, announced a number of new partnership deals that will see its game brands turned into merchandise - much like Rovio's Angry Birds has already done to great success. The company has six new partnerships on tap which will see its properties featured as everything from plush toys to branded headphones. And yeah, boxers, too.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/h0kAAgMoUfE/
EAs PopCap Heads Into Merchandise With Plants Vs. Zombies Toys, Underwear (!) & More
Want a zombie on your underwear? Good, because soon, you will have that opportunity. Today, there comes more proof that mobile gaming is the entertainment franchise opp of the future as EA-owned PopCap, makers of Plants vs. Zombies and the Bejeweled series of games, announced a number of new partnership deals that will see its game brands turned into merchandise - much like Rovio's Angry Birds has already done to great success. The company has six new partnerships on tap which will see its properties featured as everything from plush toys to branded headphones. And yeah, boxers, too.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/h0kAAgMoUfE/
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