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April 27, 2012 05:15 pm GMT

Intuit Acquires Marketing SaaS Company Demandforce For $423.5M In Cash

demandforceIntuit has just acquired marketing SaaS company Demandforce for $423.5 million in cash. Demandforces SaaS application automates internet marketing and communications, so customers can focus on running their day-to-day operations. The startup, which is profitable, has thousands of customers across service verticals that include dental care, automotive repair, spas, salons, chiropractors, and others.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rGrM0TngTW0/

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