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April 27, 2012 11:22 pm GMT
The mobile apps from stealthy loyalty startup Punchcard have only been on the market since February, but the company is now reporting it's close to being cash-flow positive. Like a digital version of paper punchcards which reward repeat customers for their business, Punchcard's app lets customers snap photos of their receipts in exchange for cash payouts or other rewards directly from the merchant.While not a new concept in and of itself, what's interesting about Punchcard is how it's been acquiring its business: it just switched on loyalty programs for millions of locations across the U.S., even if they didn't ask for it.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ahURlM7QwLs/
Barely 3 Months Post-Launch, Loyalty App Punchcard Is Live In 15M Locations, Nears Profitability
The mobile apps from stealthy loyalty startup Punchcard have only been on the market since February, but the company is now reporting it's close to being cash-flow positive. Like a digital version of paper punchcards which reward repeat customers for their business, Punchcard's app lets customers snap photos of their receipts in exchange for cash payouts or other rewards directly from the merchant.While not a new concept in and of itself, what's interesting about Punchcard is how it's been acquiring its business: it just switched on loyalty programs for millions of locations across the U.S., even if they didn't ask for it.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ahURlM7QwLs/
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